I’m happy to share Prose, a new premium Ghost theme created for authors, books, newsletters, and personal writing.
Designed with thoughtful typography, flexible homepage sections, and book-focused templates, Prose helps you create a site that feels intentional from the first visit. It keeps the experience simple for readers and manageable for you in Ghost.
Prose is perfect for authors preparing a book launch, writers building a long-term home for their work, newsletter publishers who want a more editorial presence, and independent publishers showcasing multiple titles or serialized projects.
A calm home for your writing
Prose is designed for writers who want a website that feels intentional, elegant, and easy to read.




A hero with your preferred style
It works well for author websites, book launches, personal essays, newsletters, serialized writing, and small publishing projects. The homepage can introduce you, highlight a featured book, show multiple publications, surface sample chapters, share praise from readers, and guide visitors toward your newsletter.
Built around books
Books are a central part of Prose.
Showcase titles in sections, a grid, or a carousel, and each book can have its own dedicated page with cover art, description, supporting content, and optional chapters.
Whether you’re launching your first book, maintaining a growing backlist, or publishing a serialized project over time, Prose provides a structured and elegant way to present your work.




Made for writing and newsletters
Beyond books, Prose gives your ongoing writing a clear and organized home.
Create dedicated sections for articles and newsletter issues, add tables of contents to long-form posts, enable optional drop caps, and choose between light, dark, or system color schemes.


The typography is carefully tuned for long-form reading, with a quiet editorial aesthetic that keeps the focus on the words.
Customizable from Ghost Admin
Most layout and design settings can be configured directly from Ghost Admin, without touching code.
Customize the homepage hero, book layouts, color scheme, fonts, heading weight, search visibility, header call-to-action, table of contents, divider styles, and more.

Quick links
Want to learn more?
Those who bought the Lifetime deal or have an active Yearly subscription, can already download the theme for free.